Life Instyle – Design-Forward Retail Starts Here

I think some big things for us, especially from Sydney, was that we made amazing connections with some other brands that have given us a lot of help after the show, and we've also given a lot of tips and tricks to friends that we've made, especially in The Neighbourhood. Foot traffic has been amazing, so much, in terms of an actual trade show, representing the products, getting it out there into the market, it's been brilliant.

Oh, we love Life Instyle. We actually used to be with Reed. When we first started the business, we had more of a beach kind of vibe, so the demographic would've been more fitting for chemists and that kind of thing. But as our brand evolved, I think the last Reed we did, everyone kept saying to us, "Why aren't you in Life Instyle?" And we're like, "Well, they are the fancy cousin of Reed." So yeah, here we are. We joined up at Life Instyle last August and it was just amazing. Such a beautiful fair. It is our favourite.

We use Life Instyle as a great way to have a touch point with our existing customer base, but also attract new customers. We're typically using it now to showcase new brands, new categories, and new products. But we love the reconnection with customers and finding out how the market's going and how we can be better as a distributor.

We really love Life & Style. It's really good for our brand. It's just a bit more boutique, I think, and we've tried other shows. The sort of stores that come here are a bit more willing to pay a little bit of a higher price point for something that's locally made and a bit higher quality and handmade as well. You don't really get that of a lot of the other shows.

I've probably exhibited at trade fairs for about 17 years. I used to exhibit at Reed, and then I switched over to Life Instyle about maybe eight years ago, and have never looked back. My demographic is here. I went from doing really average sales at Reed for years and years, and feeling very discouraged and very horrible, to the very first time I was here at Life Instyle, when I did four times the sales in one fair from what I'd done for the last 10 years. And it was like, "I think I'm in the right place.

Forever. I've probably exhibited at trade fairs for about 17 years. I used to exhibit at Reeds, and then I switched over to Life Instyle, I want to say about maybe eight years ago, and have never looked back. My demographic is here. I went from doing really average sales at Reeds for years and years and years, and very discouraging and very horrible, to the very first time I was here, I was upstairs with furniture, they had to hoist it over there for me. But I did four times the sales in one fair from what I'd done for the last 10 years. And it was like, "I think I'm in the right place."