Exhibitor Resource

Media Kit

For all digital, print and advertising specifications.

All key due dates are outlined in your Exhibitor Manual | Event Info - our team provide a standardised period of support for deadline reminders however please note your inaction may result in missed delivery of promotional items - final outcomes will be at our discretion.

Contact [email protected] for further support on any of the below

Look Book and Hand Book

LOOK BOOK LISTING
Description: The Look Book is the first of our two books and is a rich and inspiring sneak peek at what to expect at the show. The new digital format will go live on our website and distributed to our entire database through our email and social channels in January 2025. As an important tool for retailers to pre-plan their attendance as well as get a head start on their sourcing, every exhibitor booked before 8^th Nov 2024 will receive a listing.
Specs: For Logo - 800pxW x 200pxH
For Image - 1275pxW x 1055pxH

File type: jpg or jpeg
File size: max 10MB
Additional: Images must not contain text
How to submit: Upload final artworks via the Exhibitor Hub - Task 2a.

LOOK BOOK EDITORIAL DIGITAL
Description: Interview style editorial, promoting your brand story and/or latest products shared in the Look Book alongside 10-12+ high resolution product pictures.
Specs: 210mmW x 250mmH
File type: jpg or pdf at 300dpi
File size: max 10MB
Additional: Answers to the questions that will be sent from the Life Instyle Marketing team. Your advert will be linked back to your Life Instyle Exhibitor Profile web listing. NB. This book is produced as a high–resolution artwork and compressed when published online.
How to submit: One of our team will get in touch to organise your editorial

LOOK BOOK INSIDE COVER
Description: Full page advert featured at the front of the digial Look Book. Can be completely your own branding/design.
Specs: 185mmW x 110mmH + 5mm bleed
File type: jpg or pdf at 300dpi
File size: max 10MB
Additional: Your advert will be linked back to your Life Instyle Exhibitor Profile web listing. NB. This book is produced as a high–resolution artwork and compressed when published online – consider this when designing your artwork as it may be viewed on smaller devices.
How to submit: Upload your final artworks here.

HAND BOOK LISTING
Description: The Hand book is our more comprehensive book featuring show content, schedules and most importantly our exhibitors. The Hand book is available free of charge at the show as buyers arrive. Each exhibitor will receive 1 full page colour profile.
Specs: For Logo - 500pxW x 200pxH
For 3 Images - 710pxW x 710pxH (portrait)
File type: jpg or jpeg

File size: max 10MB
Additional: Images MUST NOT contain text or branding. NB: Profiles are listed in alphabetical order by company name.

How to submit: Upload final artworks via the Exhibitor Hub - Task 2b.

DOUBLE PAGE SPREAD AD
Description: Double page advert features in printed hand book
Specs: 300mmW x 360mmH + 5mm bleed
File type: jpg or pdf at 300dpi
File size: max 10MB
Additional: Your advert will be linked back to your Life Instyle Exhibitor Profile web listing. NB. This book is produced as a high–resolution artwork and compressed when published online – consider this when designing your artwork as it may be viewed on smaller devices.

How to submit: Upload your final artworks here.

HAND BOOK FULL PAGE AD
Description: Full page advert featured in the printed Hand Book. Can be completely your own branding/design.
Specs: 150mmW x 1800mmH + 5mm bleed
File type: jpg or pdf at 300dpi
File size: max 10MB
Additional: Your advert will be linked back to your Life Instyle Exhibitor Profile web listing. NB. This book is produced as a high–resolution artwork and compressed when published online – consider this when designing your artwork as it may be viewed on smaller devices.
How to submit: Upload your final artworks here.

HAND BOOK INSIDE COVER
Description: Full page advert festured at the front of the printed hand book. Can be completely your own branding/design.
Specs: 150mmW x 180mmH + 5mm bleed
File type: jpg or pdf at 300dpi
File size: max 10MB
Additional: Your advert will be linked back to your Life Instyle Exhibitor Profile web listing. NB. This book is produced as a high–resolution artwork and compressed when published online – consider this when designing your artwork as it may be viewed on smaller devices.
How to submit: Upload your final artworks here.

Web, Email & Social

DIGITAL SHOWBAG
Description: Showcase a unique discount or product offering. Only available for retailers during Life Instyle
Specs: Logo, Offer Description, Website URL, more offer information
How to submit: It will appear in Exhibitor Hub - Task 1

WEB LEADERBOARD ADVERTISEMENT
Description: leaderboard ad placement on the current event edition landing page – either Sydney or Melbourne.
Specs: 728W x 90H (desktop) and 320W x 50H (mobile)
File type: jpg
File size: max 10MB
Additional: banner ad will be linked to your Life Instyle Exhibitor Profile web listing.
How to submit: Upload final artworks here

WEB HERO SLIDER ADVERTISEMENT
Description: hero slider ad placement located above the fold on the current event edition landing page –either Sydney or Melbourne. Not exclusive – will be on rotation.
Specs: 1920W x 1080H
File type: jpg – styled product shot - no text, graphics or logos
File size: max 10MB
Additional: banner ad will be linked to your Life Instyle Exhibitor Profile web listing. Include high-res logo and one short sentence of text to overlay on image.
How to submit: Upload final artworks here

MEET THE MAKER
Description: Interview style blog post, promoting your brand story and/ or latest products. Hosted on the Life Instyle website and includes dedicated email to our database and social post
Additional: Answers to the blog questions that will be sent from the Life Instyle marketing team. 10-12+ high-resolution product pictures. A headshot of the founder/ co-founders.
How to submit: One of our team will get in touch to organise your Meet the Maker interview

EXHIBITOR PROFILE (formerly Web Listing Bronze)
Description: Help buyers find you with an online showroom to promote your business on the current event edition landing page. Your included profile features the options to list your contact details, brands, products and services along with other promotional materials.
Specs:
Company logo 500 x 200px
Product image 750 x 750px
File type: jpg 300dpi
File size: max 10MB
Additional: Company name, description, contact details, web & social links, product images (Qty + Specs), product/category listing, brand listing
How to submit: Create and update your Exhibitor Profile via the Exhibitor Hub - Task 1.

Additional Information

EXHIBITOR PROFILE PRIORITY (formerly Web Listing Silver)
Description: Get seen first and more often with Priority Profiles – ensure that you’re seen, noticed and remembered. Priority Profile offers increased visibility rotating in positions 3 and 4 directly below the Priority Plus Profiles on the current event edition landing page. Your included profile features the options to list your contact details, brands, products and services along with other promotional materials.
Specs:
Company logo 500 x 200px
Product image 750 x 750px
File type: jpg 300dpi
File size: max 10MB
Additional: Company name, description, contact details, web & social links, product images (Qty + Specs), product/category listing, brand listing.
How to submit: Create and update your Exhibitor Profile via the Exhibitor Hub - Task 1.

Additional Information

EXHIBITOR PROFILE PRIORITY PLUS (formerly Web Listing Gold)
Description: All the exposure of a Priority Profile plus top placement in your chosen product category; increased visibility with rotating profiles in top two positions in either Sydney or Melbourne directory; profile listing twice the height; additional points of contact options; product previews in carousel layout and profile featured on homepage carousel (non-exclusive inclusions). Your included profile features the options to list your contact details, brands, products and services along with other promotional materials.
Specs:
Company logo 500 x 200px
Product image 750 x 750px
File type: jpg 300dpi
File size: max 10MB
Additional: Company name, description (character limit?), contact details, web & social links, product images (Qty + Specs), product/category listing, brand listing
How to submit: Create and update your Exhibitor Profile via the Exhibitor Hub - Task 1.

Additional Information

EMAIL BANNER ADVERTISEMENT
Description: banner ad placement featured in visitor email campaign.
Specs: 600W x 120H
File type: static jpg
File size: max 10MB
Additional: banner ad will be linked to your Life Instyle Exhibitor Profile web listing.
Point of contact:
How to submit: Upload final artworks here

SOCIAL - INSTAGRAM & FACEBOOK POST
Description: high-res image of your styled product; no white background, added graphics/text/logos.
Specs: 1080x1080
File type: jpg
File size: max 10MB
Additional: caption (max 150 words) and your preferred hashtags and @handle so we can tag your brand correctly. NB. copy may be subject to edits from our team to ensure a consistent tone of voice.
*Paid content is scheduled in on a first in basis dating back from the show dates. The later your content, the higher the chance of your post being scheduled alongside other paid posts at the same time.
Point of contact:
How to submit: Upload final artworks here

SOCIAL - INSTAGRAM STORY POST
Description: high-res image of your styled product; no white background, added graphics/text/logos.
Specs: 1920x1080
File type: jpg
File size: max 10MB
Additional: Your @handle so we can tag your brand correctly.
*Paid content is scheduled in on a first in basis dating back from the show dates. The later your content, the higher the chance of your post being scheduled alongside other paid posts at the same time.
Point of contact:
How to submit: Upload final artworks here

SOCIAL - SPONSORED INSTAGRAM STORY
Description: high-res image of your styled product; no white background, added graphics/text/logos.
Specs: 1920x1080
File type: jpg
File size: max 10MB
Additional: your @handle so we can tag your brand correctly.
*Paid content is scheduled in on a first in basis dating back from the show dates. The later your content, the higher the chance of your post being scheduled alongside other paid posts at the same time.
Point of contact:
How to submit: Upload final artworks here

Onsite Opportunities

FLOORPLAN LOGO - PRINT
Description: logo placement around the show floorplan which features as a large onsite sign in the arrival foyer.
Specs: 750 x 750px
File type: eps
File size: max 10MB
How to submit: No action required, we will use the logo submitted for your Handbook submission

STAND TOUR VIDEO
Description: a 1-3min video tour of your stand, highlighting your newest products and ranges. Shot by our team at the show and hosted on our IGTV channel and website. A great way to drive attendees to your stand during show days as well as reach the wider online community.
Additional: This is filmed on the morning of day one of the event. Nothing is required pre-show, the marketing team just need confirmation as to who will be filmed on the day.

Advertising Packages

BIG IN DIGITAL PACKAGE
Description: includes Exhibitor Dashboard Pro, Exhibitor Profile Priority (Silver) web listing, Instagram Post, Email Advertisement, Look Book Editorial, Digital Showbag, Meet the Maker
*Click on each of the above to be guided to the individual asset specifications.