Exhibitor Resource

Media Kit

For all digital, print and advertising specifications.

All key due dates are outlined in your Exhibitor Manual | Event Info - our team provide a standardised period of support for deadline reminders however please note your inaction may result in missed delivery of promotional items - final outcomes will be at our discretion.

Contact [email protected] for further support on any of the below

Look Book and Hand Book

LOOK BOOK EDITORIAL

For a sample of what this looks like, you can view a Life Instyle Sydney 2024 Look Book Editorial. The design may slightly change to match the concept of the Book as we change branding every year, however it will be the same content required.

We will design this Editorial for you, we just require the below from you, please upload the following -

LOGO
EPS file preferred, or high-res jpeg, 300dpi

IMAGES
1 x Hero Image (portrait) 2000px (w) x 2000px (h)
1 x video box image (landscape) 1200px (w)
Files: jpeg, RGB, 200-300dpi

COPY/TEXT
Max 750 characters and includes spaces. Please submit it as you would like it set out.
Include your website and Instagram link in full.

VIDEO
Promotional Video: MP4 with aspect ratio 16:9.
Max File size: 100MB
Recommended length: max 2 minutes

Please send us the above content by the requested deadline in order for us to provide you with a proof before the launch.

How to submit: Complete this form.

LOOK BOOK ADVERTS

Full Page Advert
250mm (w) x 250mm (h)
300dpi and in RGB colour
PDF file

Double Page Advert
500mm (w) x 250mm (h)
300dpi and in RGB colour
PDF file

Inside Front or Back Cover Image
2000px (w) x 2000px (h)
300dpi and in RGB colour
Jpeg or PDF file

How to submit: Complete this form.

HAND BOOK ADVERTS

Full Page Advert/Inside Front or Back Cover
150mm (w) x 180mm (h) + 5mm bleed
300dpi and in CMYK colour
PDF file

Double Page Advert
300mm (w) x 180mm (h) + 5mm bleed
300dpi and in CMYK colour
PDF file

How to submit: Complete this form.

Web, Email & Social

DIGITAL SHOWBAG
Description: Showcase a unique discount or product offering. Only available for retailers during Life Instyle
Specs: Logo, Offer Description, Website URL, more offer information
How to submit: It will appear in Exhibitor Hub - Task 1

WEB LEADERBOARD ADVERTISEMENT
Description: leaderboard ad placement on the current event edition landing page – either Sydney or Melbourne.
Specs: 728W x 90H (desktop) and 320W x 50H (mobile)
File type: jpg
File size: max 10MB
Additional: banner ad will be linked to your Life Instyle Exhibitor Profile web listing.
How to submit: Upload final artworks here

WEB HERO SLIDER ADVERTISEMENT
Description: hero slider ad placement located above the fold on the current event edition landing page –either Sydney or Melbourne. Not exclusive – will be on rotation.
Specs: 1920W x 1080H
File type: jpg – styled product shot - no text, graphics or logos
File size: max 10MB
Additional: banner ad will be linked to your Life Instyle Exhibitor Profile web listing. Include high-res logo and one short sentence of text to overlay on image.
How to submit: Upload final artworks here

MEET THE MAKER
Description: Interview style blog post, promoting your brand story and/ or latest products. Hosted on the Life Instyle website and includes dedicated email to our database and social post
Additional: Answers to the blog questions that will be sent from the Life Instyle marketing team. 10-12+ high-resolution product pictures. A headshot of the founder/ co-founders.
How to submit: One of our team will get in touch to organise your Meet the Maker interview

EXHIBITOR PROFILE (formerly Web Listing Bronze)
Description: Help buyers find you with an online showroom to promote your business on the current event edition landing page. Your included profile features the options to list your contact details, brands, products and services along with other promotional materials.
Specs:
Company logo 500 x 200px
Product image 750 x 750px
File type: jpg 300dpi
File size: max 10MB
Additional: Company name, description, contact details, web & social links, product images (Qty + Specs), product/category listing, brand listing
How to submit: Create and update your Exhibitor Profile via the Exhibitor Hub - Task 1.

Additional Information

EXHIBITOR PROFILE PRIORITY (formerly Web Listing Silver)
Description: Get seen first and more often with Priority Profiles – ensure that you’re seen, noticed and remembered. Priority Profile offers increased visibility rotating in positions 3 and 4 directly below the Priority Plus Profiles on the current event edition landing page. Your included profile features the options to list your contact details, brands, products and services along with other promotional materials.
Specs:
Company logo 500 x 200px
Product image 750 x 750px
File type: jpg 300dpi
File size: max 10MB
Additional: Company name, description, contact details, web & social links, product images (Qty + Specs), product/category listing, brand listing.
How to submit: Create and update your Exhibitor Profile via the Exhibitor Hub - Task 1.

Additional Information

EXHIBITOR PROFILE PRIORITY PLUS (formerly Web Listing Gold)
Description: All the exposure of a Priority Profile plus top placement in your chosen product category; increased visibility with rotating profiles in top two positions in either Sydney or Melbourne directory; profile listing twice the height; additional points of contact options; product previews in carousel layout and profile featured on homepage carousel (non-exclusive inclusions). Your included profile features the options to list your contact details, brands, products and services along with other promotional materials.
Specs:
Company logo 500 x 200px
Product image 750 x 750px
File type: jpg 300dpi
File size: max 10MB
Additional: Company name, description (character limit?), contact details, web & social links, product images (Qty + Specs), product/category listing, brand listing
How to submit: Create and update your Exhibitor Profile via the Exhibitor Hub - Task 1.

Additional Information

EMAIL BANNER ADVERTISEMENT
Description: banner ad placement featured in visitor email campaign.
Specs: 600W x 120H
File type: static jpg
File size: max 10MB
Additional: banner ad will be linked to your Life Instyle Exhibitor Profile web listing.
Point of contact:
How to submit: Upload final artworks here

SOCIAL - INSTAGRAM & FACEBOOK POST
Description: high-res image of your styled product; no white background, added graphics/text/logos.
Specs: 1080x1080
File type: jpg
File size: max 10MB
Additional: caption (max 150 words) and your preferred hashtags and @handle so we can tag your brand correctly. NB. copy may be subject to edits from our team to ensure a consistent tone of voice.
*Paid content is scheduled in on a first in basis dating back from the show dates. The later your content, the higher the chance of your post being scheduled alongside other paid posts at the same time.
Point of contact:
How to submit: Upload final artworks here

SOCIAL - INSTAGRAM STORY POST
Description: high-res image of your styled product; no white background, added graphics/text/logos.
Specs: 1920x1080
File type: jpg
File size: max 10MB
Additional: Your @handle so we can tag your brand correctly.
*Paid content is scheduled in on a first in basis dating back from the show dates. The later your content, the higher the chance of your post being scheduled alongside other paid posts at the same time.
Point of contact:
How to submit: Upload final artworks here

SOCIAL - SPONSORED INSTAGRAM STORY
Description: high-res image of your styled product; no white background, added graphics/text/logos.
Specs: 1920x1080
File type: jpg
File size: max 10MB
Additional: your @handle so we can tag your brand correctly.
*Paid content is scheduled in on a first in basis dating back from the show dates. The later your content, the higher the chance of your post being scheduled alongside other paid posts at the same time.
Point of contact:
How to submit: Upload final artworks here

Onsite Opportunities

FLOORPLAN LOGO - PRINT
Description: logo placement around the show floorplan which features as a large onsite sign in the arrival foyer.
Specs: 750 x 750px
File type: eps
File size: max 10MB
How to submit: No action required, we will use the logo submitted for your Handbook submission

STAND TOUR VIDEO
Description: a 1-3min video tour of your stand, highlighting your newest products and ranges. Shot by our team at the show and hosted on our IGTV channel and website. A great way to drive attendees to your stand during show days as well as reach the wider online community.
Additional: This is filmed on the morning of day one of the event. Nothing is required pre-show, the marketing team just need confirmation as to who will be filmed on the day.

Advertising Packages

BIG IN DIGITAL PACKAGE
Description: includes Exhibitor Dashboard Pro, Exhibitor Profile Priority (Silver) web listing, Instagram Post, Email Advertisement, Look Book Editorial, Digital Showbag, Meet the Maker
*Click on each of the above to be guided to the individual asset specifications.