The New Breed Scholarship is a program designed to support up and coming designers as they take the leap into wholesale. With a prize that will most definitely change your future, learn a little about our judges who have already been in your shoes.
ABOUT THE JUDGES
TIM NEVE, Interior Stylist + Educator
Why did you want to be a part of this exciting initiative?
As a stylist, I’m always on the lookout for fresh, cutting-edge products that exist on the fringes of the industry—because that’s where true innovation happens!
What do you look for in a new brand or product?
Authenticity. I’m drawn to brands that tell the full story of their products with nothing to hide - from production to end-of-cycle. In today’s market, we're all seeking that transparency and want to know everything about the products we consume.
As a successful business owner, what is one piece of advice you would give to new start-ups and small business owners?
Find your voice. You don’t need to reinvent the wheel—creating something entirely unique is nearly impossible—but get to the heart in how you present it. A brand that can embrace and share its own distinct storytelling will always cut through.
JENNY CUI, Co-Founder, Rhino Rhino
Why did you want to be a part of this exciting initiative?
Trade shows are one of the most crucial tools for a business, especially in its infancy. Life inStyle is a fantastic event with engaged buyers and collaborative exhibitors, where new businesses can learn from like-minded fellow exhibitors whilst increasing sales to a captive audience. I'm honoured to to be part of this initiative and support someone at the start of their journey!
What is it that you look for in a new brand or product?
When evaluating a new brand or product, I prioritize three core aspects. First, it's essential for the product to cater to a broad audience, ensuring its widespread relevance and appeal. Second, a clear and defined marketing message is paramount; it not only establishes trust but also communicates authenticity. Lastly, I seek something with a distinct personality, a unique character that differentiates it from the sea of competitors. This blend of universal appeal, clarity, and charisma is a great starting point for success!
Being a successful business owner, what is your one piece of advice to new start-ups and people running their own small business, especially during this uncertain time?
In my journey, a foundational principle has always been to work smart, not just hard. While understanding your business end-to-end is vital, the value of teamwork is equally important. Entrust tasks to a competent team, allowing you to focus on areas where you shine. Work with like-minded and driven individuals. Especially in these uncertain times, recognizing your own strengths and limitations becomes even more critical. Success often lies in the synergy between a clear vision, efficient teamwork, and self-awareness
ELLEN POWELL
Why did you want to be a part of this exciting initiative?
Having participated in Life Instyle for many years (I think this may be my 10th or 11th year?!), I’ve seen firsthand how it provides incredible opportunities for emerging brands. I know how transformative the right exposure and guidance can be for a new business, and I’m passionate about supporting and encouraging innovative brands on their journey. What is it that you look for in a new brand or product?
What is it that you look for in a new brand or product?
I look for a strong [and unique] brand identity—something that immediately stands out in the market. I'm also looking out for product functionality, business scalability and how well the brand understands its customer. A great product is one thing, but a business that’s clear on its vision and strategy sets it above the rest!
Being a successful business owner, what is your one piece of advice to new start-ups and people running their own small business, especially during this uncertain time?
I have two! Don't let your ego get in the way and stay set on particular decisions/ways of doing things. Business is never linear, and the ability to evolve quickly is often what separates you from the rest! Also, know your numbers [I'm forever working on this one - creative over here!] but without profit, cash flow and healthy margins, there is no business. Not sexy I know, but oh so important.
HEIDI ALBERTIRI, Founder, The Life Style Edit
Why did you want to be a part of this exciting initiative?
I love seeing all the new creative business owners out there! There truly is so much innovation. To see those who have a passion for a new product or new approach and maybe just need a little leg up or kickstart to get in front of the right people is something I love being able to help with. help with fresh perspectives to help guide through that start-up phase.
What is it that you look for in a new brand or product?
Someone who has thought of a unique selling point. Whether that is a new design, product or way of doing things. That may be in packaging, branding, the story they tell or even colours. I also want to see if they have thought of the whole package. Who their customer is, how they will sell it, the packaging, the price points and that USP again!! To see the imagery and the way they present that product is so important now also. No longer can it just be a good idea. You have to know how to market your product too.
Being a successful business owner, what is your one piece of advice to new start-ups and people running their own small businesses?
Running your own business requires persistence and resilience. You cannot give up if barriers present themselves or things go wrong. It is about constantly learning and improving. You need to be resourceful and know when to ask for help and outsource certain tasks. You cannot do it all yourself. Accept that early on and get a mentor or coach to guide you.
NINA VIDALE, Event Director, Life Instyle
What made you want to continue the New Breed Scholarship?
The Life Instyle team love nothing more than seeing our brands flourish and thrive, it’s why we do what we do! We know that it takes a hell of a lot of blood, sweat, tears and sleepless nights to start a new business and we want to support the bold and the brave business owners who take these risks. We understand and appreciate one of the biggest challenges for small start-ups is getting your product in into the hands of potential customers, there really is no substitute for retailers being able to touch and try the product out. In addition to this growing your networks is also an essential part of the mix. The program has been designed to provide just that and is complimented with expert mentoring during the journey to ensure you feel supported and have the best chance at success. We have been completely humbled by the positive feedback of this program being a game changer for start-ups and we are excited to continue to play a part in the growth and success of emerging small business.
What is it that you look for when a new brand applies to exhibit at Life Instyle?
We know that Life Instyle visitors are continually looking for ‘what’s new’ so we are always on the lookout for brands that are original, creative, innovative, unique, and of course…beautifully designed. Brands that have a strong focus on being, sustainably produced, ethically produced, cruelty free , socially conscious and Australian designed and owned.
What is your one piece of advice to someone starting out?
Don't be afraid of being afraid. Sometimes the one thing you need for growth is the one thing you are most afraid to do.
MELISSA ROBBINS, Product Business Coach, thelotco
Why did you want to be a part of this exciting initiative?
I love seeing all the new creative business owners out there! There truly is so much innovation. To see those who have a passion for a new product or new approach and maybe just need a little leg up or kickstart to get in front of the right people is something I love being able to help with. help with fresh perspectives to help guide through that start-up phase.
What is it that you look for in a new brand or product?
Someone who has thought of a unique selling point. Whether that is a new design, product or way of doing things. That may be in packaging, branding, the story they tell or even colours. I also want to see if they have thought of the whole package. Who their customer is, how they will sell it, the packaging, the price points and that USP again!! To see the imagery and the way they present that product is so important now also. No longer can it just be a good idea. You have to know how to market your product too.
Being a successful business owner, what is your one piece of advice to new start-ups and people running their own small businesses?
Running your own business requires persistence and resilience. You cannot give up if barriers present themselves or things go wrong. It is about constantly learning and improving. You need to be resourceful and know when to ask for help and outsource certain tasks. You cannot do it all yourself. Accept that early on and get a mentor or coach to guide you.