As you step into the Royal Exhibition Building this August, you will have the chance to meet hundreds of brands across the event’s lower and upper floors. At Life Instyle Melbourne this year, we encourage you to look up and not miss any of the exciting features that you can find on the second floor of the show.
So what is upstairs?...
LIFESTYLE BRANDS
Head to the upper floor of the Royal Exhibition Building to connect with 100 lifestyle brands, featuring key names such as Dancing with Juniper, Zebra Home, Koala Eco, Smelly Balls, Base Supply, Living & Dining, Waverly Mills, Red Parka, Designstuff Group and The Nonsense Maker. With three stairwells facilitating easy access, you can roam upstairs and explore exhibitors on both sides of the upper level.
RETAIL THERAPY
Join us on the show floor for this year’s conference program, Retail Therapy. From Facebook & Instagram ads to e-commerce best practice, branding, visual merchandising, and business growth strategies, there’s valuable content tailored for every brand and retailer. Featured speakers include Stephanie Stamatis, Maddison Wright, Fiona Killackey, Ana Maria Muñoz and more.
NEW BREED WINNER
Meet our special guest at Life Instyle Melbourne, the 2024 New Breed Scholarship winner, ReMI. Founders Kiyoung and Marta were alarmed by the impact plastic waste was having on our overall health. They B pulled together their experiences in beauty and personal care to create a new kind of business. One that cares for our skin, our selves, and our planet – a remedy. Locate them at stand 3062.
BELLINI BAR
Sip on refreshing Bellinis while browsing through a curated selection of products across two floors of the Royal Exhibition Building. Enjoy our seamless setup, allowing you to enjoy your drink and easily shop for your next best-selling items.
ENTER THE LOOKUP COMPETITION
Calling all Foodies! Each day of the event we are running a competition to win a $400 voucher at an ICONIC Melbourne Fine Dining Restaurant.
On the upper level of the event there will be 2 scanning locations. Scan your badge at one of these scanning stations for the opportunity to dine in style, it’s as simple as that. We will be announcing one winner each day, across email and social media – Good Luck!
BUSINESS COUCH
Reserve your spot early for a complimentary 30-minute business session with one of our retail experts at the Business Couch. Sessions are in high demand, covering topics like marketing, sales, ecommerce, and design. Our experts Heidi Albertiri from The Life Style Edit, Mel Robbins from thelotco, and Natasha Weeks from NW Creative Studio will guide you on propelling your business forward.
BOOK INTO OUR PROFESSIONAL HEADSHOT SESSION
In the world of boutique retail, it's all about the personal touch. A high-quality headshot is your secret ingredient for standing out on your website, social media, or marketing materials. Swing by upstairs at Life Instyle for your headshot session – our pro photographer is ready to capture your unique charm. Free for visitors, bookings essential!
THE STUDIO
Feeling stuck on how to shoot and style a new product? Visit The Studio, presented by The Life Style Edit. Here, you can snap photos and receive expert tips from stylists on product photography, social media content, lighting techniques, and styling strategies.