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THE NEW BREED SCHOLARSHIP

The New Breed Scholarship is an award program designed to give up-and-coming designers a kick-start as they get into wholesale, with one lucky young brand receiving an envious prize package valued at over $10,000 including a stand at Life Instyle Melbourne in 2025.

We've teamed up once again with our incredible scholarship partners The Lotco and The Life Style Edit, to provide some invaluable inclusions.

APPLICATIONS ARE OPEN, AND CLOSE ON APRIL 3RD, AT 5PM, 2025.

THE JUDGING PANEL

Ellen Powell

Founder

The Somewhere Co.

Tim Neve

Interior Stylist + Educator

Tim Neve

Jenny Cui

Co-Founder

Rhino Rhino

Melissa Robbins

Business Coach

thelotco

Nina Vidale

Life Instyle Event Director

Heidi Albertiri

Founder

The Life Style Edit

THE PRIZE

2x2m Stand Package (space, wall, lights, PLI and marketing)
Inclusion in LookBook
Silver Listing Upgrade
Meet the Maker Profile on Website + Email
1 on 1 90mins Business Consultation Session (The Lotco)
Social Media Audit & Strategy  (TLSE)

Total Value: $10,000 + GST

WHO IS ELIGIBLE?

Australian and New Zealand businesses only

Business must be within its first 3 years of trading

Never exhibited at Life Instyle before

Must be the product designer - cannot be an importer/distributor

Products must fit into one of the Life Instyle product categories

WHAT ARE JUDGES LOOKING FOR?

Our expert judging panel will be looking at 5 key areas including;

Creativity and Innovation

Market readiness

Quality of products

Presentation of submission

OUR SCHOLARSHIP SPONSORS

PREVIOUS NEW BREED WINNERS

Learn more about our scholarship program from a few of our previous winners.