Key Dates & Times

Saturday 15 February 2025
9:00am - 6:00pm
*Exhibitor Access from 7:00am

Sunday 16 February 2025
9:00am - 6:00pm

*Exhibitor Access from 8:30am

Monday 17 February 2025
9:00am - 6:00pm

*Exhibitor Access from 8:30am

Tuesday 18 February 2025
9:00am - 3:00pm

*Exhibitor Access from 8:30am

Thursday 13 February 2025
2:00pm - 8:00pm (Excl. FIS)

Friday 14 February 2025
8:00am* - 8:00pm 

*First Instyle access from 10:00am

Deliveries
Please click here for Delivery Label & Logistics Procedures

Tuesday 18 February 2025
3:00pm - 10:00pm* 

*Space only exhibitors cannot commence stand dismantle until 3:30pm

Wednesday 19 February 2025
7:00am - 11:00am

Please note: If you are located in hall 6 (stand numbers 1900 – 2400) you will need to have your stand packed down and labelled by 10pm Tuesday 18th February.

Thursday 13 February 2025
2:00pm – 5:00pm

Friday 14 February 2025
8:00am – 6:00pm

Saturday 15 February 2025
7:00am – 6:00pm

Sunday 16 February 2025
8:30am – 6:00pm

Monday 17 February 2025
8:30am – 6:00pm

Tuesday 18 February 2025
8:30am – 3:00pm

Exhibitor Deadlines (Due Dates)

Compulsory Tasks

Task 1 - Edit Web Profile
Deadline: 30 October 2024

Task 2a - Digital Look Book Submission 
Deadline: 13 November 2024

Task 2b - Printed Handbook Submission 
Deadline: 8 January 2025

Task 3 - Exhibitor Badges / ID
Deadline: 22 January 2025

Task 4 - Digital Solutions & Privacy Requirement
Deadline: 22 January 2025

Task 5 - WH&S Agreement
Deadline: 22 January 2025

Task 7 - Stand Declaration
Deadline: 10 January 2025

Task 8 - Stand Build Services (Fascia, Power, AV, Furniture)
Deadline: 22 January 2025

Task 9 - Move-In Details
Deadline: 10 January 2025

Task 11 - External Contractor Registration
Deadline: 10 January 2025

Task 12 - Exhibitor Standards & Criteria
Deadline: 22 January 2025

Optional Tasks

Task 6 - Public Liability Insurance
Deadline: 22 January 2025

Task 10 - Freight & Logistics Services
Deadline: 22 January 2025

Task 13 - Promotional Opportunities
Deadline: 10 January 2025

Task 14 - Venue & Other Services 
Deadline: 22 January 2025

Task 15 - Instyle Society Nominations
Deadline: 22 January 2025

Exhibitor Hub LogIn Details

To complete your tasks, you need to be logged in to the Exhibitor Hub - please click the button below or use the My tasks / Exhibitor hub button on the top right corner of the page.  

If you do not know your login details, please contact our Customer Service team.

Event Team

For all exhibitor and event enquiries, please reach out to our Customer Service team below via phone or email. Your enquiry will be directed to the correct department.

Customer Service Team
+61 2 8329 0945 /  1800 571 960
[email protected]

Maddie Osbon
Event Production Executive

Grace O'Hara
Event Production Executive

Lara Hearfield
Senior Event Producer

For enquiries regarding your stand build and move-in/out, please reach out to our operations team below. Please do not contact the Operations team for any enquiries outside of these. 

Emma Petersen
Senior Operations Manager
0417 564 312
[email protected]

Lily Nutting
Operations Manager
02 9422 2390
[email protected]

Nina Vidale
Exhibition Director

Michael McAlister
Group Sales Manager

Danielle Bennett
Strategic Account Manager

Jayde Taylor
Strategic Account Manager

Lajeurne Allen
Sales Executive

Annabelle Arch
Marketing Manager

Stacy Phang
Conference Producer

Admission Policy / Exhibitor ID

Everyone working on your stand is required to wear their Exhibitor Badge during show days. Exhibitor badges must be ordered prior to going onsite through Task 3 (deadline: 22 January 2025) in the Exhibitor Hub.

PLEASE NOTE:

  • Exhibitor badges are not transferrable between staff.
  • To collect your badges and if you need any assistance please see us at the Customer Service Desk located inside Hall 5.

Exhibitors must wear their unique name badge at all times during the open days of the show and will be subject to ID checks where necessary. Your badge gives you access to Life Instyle and Reed Gift Fairs at the ICC Sydney ONLY. 

Life Instyle Sydney is a TRADE ONLY event and visitors must register before they are provided with an entry badge. The event is NOT open to the public.

Guest tickets will not be available for purchase at this event, allowing us to safely control visitor numbers and contact tracing where required.

To help us reduce congestion in thoroughfares and the elimination of cash and product handling we also advise that personal shopping will not be permitted at any time during the show. We ask for your support in refraining from selling product off your stand at any time during the operational days of the fair.

Life Instyle is a business event, so we suggest where possible to avoid bringing your children with you. However, if this is not possible, please visit the Customer Service desk on arrival for a pram/children pass. All children must be accompanied by an adult at all times.

PLEASE NOTE: 
At no time during move-in or move-out are children allowed inside the exhibition halls.

What's On

Please see below some of the key features at Life Instyle Sydney 2025. Be sure to check out our website closer to the event for detail of programs and timetables. 

The Neighbourhood

With a unique theme each year, this space is dedicated to showcasing a mix of new and original Life Instyle brands focused on specific trends, themes and attributes, but as always with style. 

The Business Couch

Get the insights and advice you need to move your business to the next level in our bespoke 45 minute sessions on The Business Couch. 

Retail Therapy

Retail Therapy is set to enhance your sourcing with content to keep you informed on the latest trends and retail education for the savvy business owner. 

Product Sourcing

You can search hundreds of exclusive products in the product directory and create your own personal sourcing shortlist. Launching on 30th October.

First Instyle

First Instyle provides a unique opportunity for businesses within their first 3 years of trade to launch themselves into the wholesale market. Find out more here.

Co-located with Reed Gift Fairs

We are delighted to once again co-locate with our sister event Reed Gift Fairs, meaning you can do business with hundreds more wholesalers under one roof, right in the heart of the city.

New Breed Scholarship

The New Breed Scholarship is an award program designed to support up and coming designers as they take the leap into wholesale. The winner will receive an envious prize package valued at over $10,000, including a stand package at the upcoming Life Instyle event. Find out more here.

Networking & Support

Interact and network with a boutique community of creators, all gathered at one place. Get inspired and educated with like-minded people from some of the world's best curated collections of original, well designed and well intentioned products.

Venue & Surrounds

14 Darling Drive, Sydney, NSW 2000

Take advantage of the exclusive rates negotiated by our travel and accommodation partner, Ozaccom. 

Contact them on +61 (0)7 3854 1611 or [email protected]

Move-in days: Thursday 13th & Friday 14th February
Exhibitor parking at the ICC can be validated for $25 at the venue customer service desk, located on level 2 next to hall 4 of the Exhibition Centre. 

Show days: Saturday 15th, Sunday 16th, Monday 17th & Tuesday 18th February
Exhibitor parking at Wilsons Harbourside Carpark can be validated for $20 at the Reed Gift Fairs customer service desk, located on level 2, desk 2.

Move-out days: Tuesday 18th & Wednesday 19th February
Exhibitor parking at the ICC can be validated for $25 at the venue customer service desk, located on level 2 next to hall 4 of the Exhibition Centre. 

*Please note: Parking will be very limited over this weekend, so we advise you take public transport where possible.*

We have provided a free shuttle bus travelling between Sydney Airport and The ICC, for the duration of the show.

This shuttle bus will operate from Saturday 15 February 9:00am to Tuesday 18 February 7:00pm.

Buses will depart the venue from Iron Wharf Place, outside the Convention Centre/Sofitel hotel and Sydney Airport Terminal 2 Coach Bays.

Please note: you will need to register each passenger individually. Group bookings are not allowed.

Exhibitor FAQ

Please click here to view this Event's Exhibitor FAQ.